Social Media Monitoring enhancements on Sendible
At Sendible, we’ve been working to hard to improve our Social Media Monitoring features. Some of the improvements include the following:
1. The ability to edit sentiment and relevancy for a given mention
Sendible’s sentiment analyzer is great, but there are times when it gets it wrong. You now have the ability to edit the sentiment score for a given mention. We understand that some mentions may be irrelevant and we’ve introduced the ability to mark posts as irrelevant so that they do not appear in your reports and mention results.
2. The ability to integrate your Google Alerts feed
Creating Google Alerts for your business or keywords is a great way to keep updated whenever Google’s crawlers come across a mention of your brand. You now have the ability to add your Google Alerts feed into Sendible so that Sendible is also notified whenever Google comes across a mention of your business. 
3. Tracking of new services including Google+, GetSatisfaction, Blekko and IceRocket
We have been extending our mention crawler to include mentions of your business from new sites such as Google+ and GetSatisfaction. If you have any suggestions for other sites you’d like to see crawled, please leave them in the comments below or send us an email.
4. Searchable results
We have added a search box so that you can now search your mentions streams.
How to assign mentions, inbox items and tasks to team members and clients
We are excited to announce that you can now assign social media mentions, inbox items and other tasks to team members and clients using Sendible. The way this works is as follows:
1. Find a mention or post that you would like to assign to a team member so that they can respond.
2. Select the little drop down menu on the far right and click Assign.
3. You will then be able to enter a message and select which team member the post should be assigned to.
4. The team member will receive an email notification, informing them that a task has been assigned to them.
5. They can then respond to the task from within Message Box > Tasks. They can also collaborate on the task and post comments/questions.
6. Once they’ve responded to the task, they click Mark Done and the user that originally assigned the task will be notified that the task has been completed.
How users can approve content before it gets published with Sendible
One of our most popular feature requests has been the ability to assign tasks to team members and manage the approval workflow from within Sendible. We’re excited to announce that this feature is now available on all of our multi-user plans!
Team administrators can now specify exactly which user needs to approve content before it gets published.
To configure a workflow for a user, follow the steps below:
1. If you haven’t already done so, sign up for a Sendible account that allows you to manage multiple users/clients. For more information on how to manage multiple clients with Sendible, see this short video)
2. Go to My Users and either create a new user or edit an existing one.
3. You will now see an Approval Worfklow section. Click edit to define who this user needs approval from before they can publish content.
4. Follow the steps to Save or Create the user.
5. Now, when this user creates their content from the Message Box, they will see a Submit For Approval button.
6. The user has the ability to add a message/comment that will be sent to the user from whom they require approval. This user will receive a notification, informing them that they need to either approve or reject the content.
Sendible featured on BBC Click
6 Ways To Get Noticed on Facebook using Sendible for social media management
These days, it’s harder than ever to get your updates noticed on Facebook. Due to the sheer volume of posts hitting the news feed, there’s a good chance that your updates will be missed or simply overlooked due to all the other noise. For this reason, it’s now more important than ever to make sure your updates are noticed and acted upon. In this post, I’ll demonstrate how with 6 simple tricks, you can increase your exposure on Facebook and generate more click-throughs to your website.
1. Attribution Links
Several social media management tools, such as Sendible.com, allow you to include attribution links along with your posts. These are little customizable links that appear below your updates and can contain any text you like. They can also link to any website you like. In the example below, we’ve included the link “Visit our blog” below the post.
2. Branded Facebook Posts
It is also possible to include your company name below every update you send to Facebook. So, instead of seeing “via mobile” or “via Sendible”, your posts could display “via My Company” with a little square icon alongside. This is a great way to build up your brand awareness and have Facebook users click on your company name and go directly to your website. The option for branded Facebook posts is currently a feature offered by Sendible.
3. Scheduling
To ensure the best possible chance of having your Facebook posts noticed, you should schedule your posts to be published at the time your fans are most likely to be looking at their Facebook news feed. There are various tools out there that make it easy to schedule your Facebook updates.
4. Link Previews
Another easy way to engage your Facebook fans is by creating interesting link previews. Link previews are made up of a thumbnail, title, caption and description. These details appear whenever you post a link to Facebook. Certain 3rd party social media management products, such as Sendible.com, make it easy to customize these details so that you can make your link previews more descriptive, resulting in better click-through rates.
5. Facebook Photo Albums
Another great way to gain more views and click-throughs, is by posting several photos to a new or existing Facebook Photo Album on your Facebook Page. Facebook Photo Albums are known to generate more click-throughs on a news feed and therefore, higher levels of engagement. You can use a social media dashboard to help you to schedule these Facebook Album posts ahead of time for maximum engagement. Here is an article from our blog that explains how to do this using Sendible.
6. Geotargeting
In Facebook, users disclose a lot of relevant information about themselves – for example their age, gender, location, work history, language etc. As a Facebook Page administrator, you have the ability to deliver content that’s only relevant to specific fans. Since you are targeting specific fans by location or language, you can customize your content to generate the most engagement for the subset of fans that are being targeted. Click here to see how easy it is to target specific fans using a third party social media management tool.
I recently read the following post implying that the levels of engagement on Facebook are reduced when using third party social media management tools. From our analysis, this is completely untrue and we have seen the exact opposite effect with users on our platform. By using third party applications, such as Sendible, for scheduling, geotargeting and branding their Facebook updates, brands are in fact seeing higher click-through rates, building better brand awareness and dramatically increasing their engagement ratio. To sign up for a free Sendible trial, visit http://sendible.com/signup.
Distribute and track videos using Sendible’s email management software and Wistia
We are excited to announce that we now support embedded Wistia videos within Sendible. To distribute your Wistia videos through Sendible’s email management software, follow the steps below:
1. Sign into your Wistia account, create your video project and upload your videos.
2. Select a video and click Embed.
3. Select “For Email Marketing”
4. Copy the Video merge tag and open up your Sendible message box.
5. Select the HTML view on the message editor and insert the code into your HTML editor.
6.Click Update and you’ll be ready to send your message.
Download the new Sendible Android App for free
We’re excited to announce the launch of the new Sendible Android app, free to all Sendible users.
The app can be downloaded here.
Features:
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Update all your social networks at once Publish content to any of the social networks you use and update your blogs – all from one app.
Access your Sendible address book on the go Access any of the contacts you’ve imported into your Sendible account and reach them via Email, SMS and more.
Save for later Ability to save unfinished posts to be completed when you get back to your desktop.
Share photos Post photos to Facebook, Twitter, Flickr, WordPress and more.
Message scheduling Schedule posts to go out at a time you choose or on recurring schedules.
Campaign reports and analytics Access your Sendible message reports and view statistics such as clicks, referrers, shares, comments and more.
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